They say we teach what we most need to know, and this was certainly the case when I implemented something I had been teaching for awhile. Over 50% take up by clients, and additional work to boot.

Writing as if you are talking to your peers instead of your prospective clients is something which is really easy to do. This article explores three ways in which you may be doing this, and why it's important to write in the language of your clients.

This morning I had a real rant with one of my mentors about the hype and noise online right now, which seems to be drowning out some amazing real talent.